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Speaker Profile

Isaac Rodriguez
President & CEO , Provident Loan Society

Isaac Rodriguez Instructor Isaac Rodriguez has a rare and exceptional knowledge base of banking, business consulting, and high level performance art.

He is the Founder & Director of Double Eagle Process, a consulting organization that provides coaching, training, marketing, and communications consulting services to individuals and entrepreneurs, using the principles of the performing arts. Isaac’s presentations, coaching sessions, and group programs create long lasting results. His elite performance troupe, Access Communications, provides educational training and consulting solutions to companies nationwide.

Isaac’s professional experience includes senior banking officer positions for major financial institutions including Banco Santander, Sovereign Bank, General Electric Capital Corporation, JP Morgan Chase and the Bank of New York. He was also the President of a wholesale durable goods company and was twice elected President of the Parent Assembly #1 of the Society of American Magicians. He is currently the President & CEO of the Provident Loan Society, a not-for-profit collateral lending institution.

Isaac currently serves on the boards of both Artistic New Directions and The Stationers Golf Association. In addition, he is an accomplished actor in the theater community and is an active volunteer to many community and charitable organizations.

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Consultative Selling - Using Dialogue to Effectively Close Sales

Consultative selling is all about having a "dialogue" between the salesperson and the customer, in which the focus is on the wants and needs of the customer rather than the features and benefits of the product. In essence, the salesperson acts as a consultant or expert in the process, finding the right product that best meets the customer's needs.

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