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Writing High-Impact Executive Summaries

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Product Id : 700986
Instructor: Philip Vassallo

Duration: 90 Minutes  

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US$152.00

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Recertification Credit

SHRM-Recertification
Viewing this webinar, its entirety qualifies for a recertification credit hour that may be counted toward SHRM-CP and SHRM-SCP recertification from SHRM.
Credit is awarded based on the actual educational time spent in the program. ?

Overview:
Management demands that the executive summary live up to its name. So the expectation is clear: tell me as thoroughly as possible without wasting a word only the important information so I can decide on what you expect of me. Writing executive summaries requires the writer to fulfill two objectives: understand management's objectives for reading the executive summary, and demonstrate content mastery of the original document by including and excluding information based on those reader's objectives. Achieving these objectives means that executive summary writing is as much a reading assignment as it is a writing assignment; however, we read and write not for what interests us but for what interests the executive reading the summary.

When writing an executive summary of research findings, you have many choices because volumes of information about most topics inundate you in a content-crazed world. And when suggesting a course of action, you have many choices because management's direction changes course rapidly in a volatile marketplace. For these reasons, we often ask, "What should go into an executive summary?" Many different employees summarize in writing. Some are account executives writing executive summaries of their own proposals for their clients; others are junior executives briefing management on an issue by compiling useful data from numerous reports; still others are administrative assistants writing executive summaries of articles or books to save their managers reading time. Regardless of your role, possessing the ability to summarize effectively can make a significant difference in your career.

Discover the keys to guiding your managers, teammates, clients, and vendors through complex content clearly, succinctly, and powerfully. Attending this webinar will enable you to employ a practical process for creating and critiquing memorable, results-driven executive summaries. This interactive session will allow time to answer your questions about executive summary issues you encounter regularly. This webinar is for any managerial, administrative, or technical professional charged with writing summaries of lengthy reports, proposals, and white papers for their managers and steering committees at the highest level of their organizations.

Areas Covered in the Session:
  • Four power points of executive summaries
  • Revising and editing summaries based on the business context
  • Hitting high notes through solid structure
  • Getting to the point by eliminating verbiage
  • Using lists to capture essential supporting ideas

Training Objectives:
  • Approach the writing situation with a clear and useful strategy
  • Fuse the purpose of the summary with the issues that matter to your audience
  • Sort ideas to clarify the key points
  • Craft paragraphs that reinforce the intent of the executive summary
  • Edit language to move the reader to action

Who Will Benefit:
  • Accounting Professionals
  • Banking Managers
  • Business Forecasters
  • Economic Advisors
  • Executive Consultants
  • Information Technology Experts
  • Pharmaceutical Representatives
  • Retail Specialists
  • Risk Analysts
Philip Vassallo, Ed.D. has developed, delivered, and supervised communication training programs for a wide range of managerial, administrative, and technical professionals in corporate, government, and academic environments. He has also taught writing and presentation skills on the graduate and undergraduate university levels, most recently for the Beijing International MBA program at Peking University. He has served as an essay and speech evaluator for the Educational Testing Service on standardized tests such as the Graduate Record Examination, College Level Examination Placement, Graduate Management Admissions Test, and the Test of Spoken English. He also has provided writing coaching and assessment services for numerous corporate employees. Dr. Vassallo is the author of the books How to Write Fast Under Pressure, on writing efficiently; The Art of On-the-Job Writing, on work-related writing; The Art of E-Mail Writing, on business email;

The Inwardness of the Outward Gaze, on philosophy and teaching; and The Choice Movement and Educational Equity, on education. He also writes Words on the Line, a column and a blog on effective writing. He has contributed to many literary and educational publications, and to books by McGraw-Hill, St. Martin’s Press, and Simon & Schuster. Sixteen of his plays have been staged in globally, and he has won or been a finalist in several state and national playwriting competitions. Dr. Vassallo holds a bachelor’s degree in English from Baruch College, a master’s in education from Lehman College, and a doctorate in educational theory from Rutgers University. He is a past president of the New Jersey College English Association.




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