In psychology, the concept of behavioral approach rests on the fact that human behavior can be taught and learnt. It can be modified, and this can be put to use in different situations at various points of time. The concept of behavioral approach believes that human behavior can be conditioned, tuned and altered to perform if the right inputs and techniques are provided in the right manner and at the right time and place.
This is how we have less gifted people going on to become great leaders, musicians, sportsmen, and many other things. Ivan Pavlov, John Watson, Clark Hull and B F Skinner are considered some of the early and prominent thinkers of behavioral approach.
Behavioral approach is adapted to organizations and management of late. Although behavioral approach has existed since at least a century and a half in psychology, its use to management started getting explored much later.
One of the areas in which behavioral approach is adapted is management. Given the core concept of behavioral approach, management is considered a very apt and suitable area for adapting to and putting into practice the concept of behavioral approach.
Employee behavior is considered one of the central elements of management. Behavioral approach is a very effective tool in gauging and analyzing this behavior. Behavioral approach is used extensively in management to implement a host of activities and behaviors into an organization. It can be used to help managements to understand what needs to be done to bring about modified behavior in the organization.
The behavioral approach to management helps the organization understand what motivates a particular employee and how this can be used to enhance productivity. Since behavior in management is about the way an individual conducts oneself in relation to the organization; it is a very useful tool in helping the management understand what propels the employee to behave in a certain fashion.
This understanding can be used to provide the right impetus and conditions for employee motivation and satisfaction as an incentive for higher performance. A few employees may feel motivated by factors such as pay. Others may find a congenial atmosphere at work more stimulating. Behavioral approach may lead management to conclude that yet others may find the option of working in closeness to the family more rewarding.
Conversely, if the same conditions are provided and the employee still lags behind, the behavioral approach to management helps the organization understand the ways by which it can look for replacements for such employees. In this way, behavioral approach turns out to be an important marker for helping the organization understand employees better.