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Get on a Southwest flight to anywhere, buy shoes from Zappos.com, pants from Nordstrom, groceries from Whole Foods, anything from Costco, a Starbucks espresso, or a Double-Double from In and Out, and you'll get a taste of these brands vibrant cultures.
Unfortunately culture is often misunderstood and discount as a touch feely, rather than a bottom line, component of
a business. That's not the case.
As Peter Drucker, the founder of modern management said, "Culture eats strategy for lunch." Culture is one of the most important business drivers that has to be intentionally set and periodically adjusted to push long-term, sustainable success. It's not good enough just to have an amazing product and a healthy bank balance. The workplace culture can enable a company's success, or be the key to its undoing.
What about your company's culture? Does it inspire and engage or get in your people's way, slowing and wearing them down? Is it driven from top-down directives or cross-department collaboration? What stories do your people and your customers tell about you? This webinar will show how you can get a good read on the health of your culture.
Why should you Attend:
Corporate culture is a hot topic among businesses who want to attract the best talent, translate their values to their products and services, and show customers what they're all about. There are significant benefits that come from a vibrant and impactful culture. They are
- Focus and Spirit: Aligns the entire company towards achieving its vision, mission, and goals.
- Engagement:Builds higher employee motivation, productivity, and innovative problem solving.
- Cohesion:Builds consistency and coordination among the company's various departments and divisions
Also culture often becomes the focus of attention during periods of organizational change. Mergers and acquisitions, new systems implementations and elaborate initiatives typically fail because organizations become caught in the so-called "jaws of culture" when the existing culture becomes inappropriate,and hinders rather than supports progress.
Areas Covered in the Session:
Who Will Benefit:
- Learn why Peter Drucker says Culture eats strategy for lunch.
- Discover why culture is like an iceberg What's above and below the water line.
- Identify and analyze the six key elements of culture in every business or organization.
- Review twelve daily ways effective leaders can communicate and reinforce company culture.
- Plan specific actions you will take to lead or influence changes in the culture of your organization.
- Use a three step process to pinpoint what drives the culture of your team, department or company.
- Understand what successful leaders know and do that helps them avoid cultural traps and mis-fires.
- VP of Human Resources
- Chief Learning Officer
- Project Managers
- Operation Managers and Supervisors
- Team Leaders
- Human Resources Professionals.
Marcia Zidle, MS, NCC, BCC is the CEO of Leaders At All Levels and a board certified executive coach based in Dallas Texas. She works with executives, management teams and high potential professionals ON THE MOVE! They want to move up to the next level - ahead of their competition - into new areas - over and around obstacles - beyond business as usual - towards a sustainable future.
With over 25 years of management, business consulting and international experience in the areas of business transformation, talent management and leadership development, she provides strategic focus, alignment and guidance to business leaders and their teams to ensure they get on the right track, stay on the right track and not get side-tracked in their drive for higher performance and profitability.
Marcia's expertise includes coaching high performers for senior and mid-management positions, developing effective executive teams, positioning organizations for significant growth and facilitating business and team performance. Her specialties include strategy and culture, change management, employee engagement, team building, career management, leadership assessment and development.
Her clients include Southwest Airlines, Dr Pepper / Seven Up, EDS, FCCI Insurance, Solvay Pharmaceuticals, Texas Health Resources, UT Southwestern Medical Center, Nokia, Plymouth Steel Tubing, Raytheon, Texas Instruments, Southern Methodist University, Global Leadership Executive MBA at Univ. of TX at Dallas. U.C.L.A and U.S.C. (California), Texas Workforce Commission, Banking Operations Institute, National Management Association, National Society of Hispanic MBA's, Society of Human Resource Management, Young Presidents Organization, Multiple Sclerosis Society of Texas.
Marcia is the author of "The Effective Manager: What Really Works" handbooks and "Career Savvy: Life Preservers for Today's Rough Seas and Tomorrow's Raging Waters." She has a Masters in Organization Effectiveness from University of Southern California and is a Board Certified Coach from the Center for Credentialing & Education, Inc.
She's also the host of The Business Edge, a weekly internet radio show on the business channel of Voice America Media, giving practical advice to executives and managers on how to take their company, firm or practice to that next level with less stress and more success - in other words: how to take the growing pains out of growth.
Finally Marcia's "claim to fame" is as a global citizen - living as an expatriate with her family in Scandinavia and Australia. In fact, one of her children is an "Aussie". She's traveled in over 30 countries throughout Europe, the Middle East, Far East, and the South Pacific.